India to de-horn their rhinos in efforts to curtail poaching - this is an interesting one. Part of Africa tried de-horning in the 90s but it backfired two-fold. Poachers killed the rhinos anyway (since they couldn't tell the de-horned from the horned via tracks) and calf mortality increased. I don't think it's been tried in Asia before.
There's also a new PSA from WildAid starring Prince William, David Beckham and Yao Ming (below).