Poachers just don't see these animals like most people. They are seen as money. There are many things to discuss involving the use (or abuse) of animals for people whether it be for food, entertainment or even as pets. But I just don't understand how someone could look at these photos and continue to use rhino horn. I answered my own question, however, because they are not looking at these photos - they ignore the consequences.
It takes a village to protect a rhino.
Probably the best news I could hear regarding Sumatran Rhinos - Sumatra has decided to send a male Sumatran to Cincinnati to breed with Suci
South African rhinos moving to Botswana to escape poaching
India to de-horn their rhinos in efforts to curtail poaching - this is an interesting one. Part of Africa tried de-horning in the 90s but it backfired two-fold. Poachers killed the rhinos anyway (since they couldn't tell the de-horned from the horned via tracks) and calf mortality increased. I don't think it's been tried in Asia before.
There's also a new PSA from WildAid starring Prince William, David Beckham and Yao Ming (below).